Date: July 2025
B2C, SaaS, AI, Onboarding
UX Optimization, Iterative Design, User Testing, Prototyping
I redesigned the Mirelo Webapp Onboarding experience to eliminate confusion for new users, dramatically reducing initial drop-off and setting the foundation for long-term engagement with the sound generation tool.
First time users arrived at the powerful but complex video-to-sound editor and left without completing their core task, resulting in lost value and potential revenue. The lack of guidance led to users getting frustrated and increased support tickets. I owned the design process to create an intuitive, integrated tutorial flow that educated users without overwhelming them.
Led the problem definition and goal setting, aligning the team on key success metrics.
Created and iterated on multiple onboarding flow variations, focusing on clarity and speed.
Collaborated closely with the PM and Founders to select and refine the optimal high fidelity solution.
Delivered fully annotated designs and specifications for seamless developer handoff.
Reduced new user drop off by 40%, directly increasing the rate of successful video uploads, sound generation and downloads.
Increased Week 1 user retention by 25%, proving that a strong first experience drives continued engagement.
Decreased support tickets related to unclear app functionality, freeing up team resources.
Established a clear, scalable onboarding foundation to support future feature launches and user growth.












