Mirelo.AI

Mirelo.AI

Mirelo.AI

Date: July 2025

B2C, SaaS, AI, Onboarding

UX Optimization, Iterative Design, User Testing, Prototyping

Mirelo: Onboarding for Success

Mirelo: Onboarding for Success


I redesigned the Mirelo Webapp Onboarding experience to eliminate confusion for new users, dramatically reducing initial drop-off and setting the foundation for long-term engagement with the sound generation tool.

First time users arrived at the powerful but complex video-to-sound editor and left without completing their core task, resulting in lost value and potential revenue. The lack of guidance led to users getting frustrated and increased support tickets. I owned the design process to create an intuitive, integrated tutorial flow that educated users without overwhelming them.

Contribution

Contribution


  • Led the problem definition and goal setting, aligning the team on key success metrics.

  • Created and iterated on multiple onboarding flow variations, focusing on clarity and speed.

  • Collaborated closely with the PM and Founders to select and refine the optimal high fidelity solution.

  • Delivered fully annotated designs and specifications for seamless developer handoff.

Impact

Impact


  • Reduced new user drop off by 40%, directly increasing the rate of successful video uploads, sound generation and downloads.

  • Increased Week 1 user retention by 25%, proving that a strong first experience drives continued engagement.

  • Decreased support tickets related to unclear app functionality, freeing up team resources.

  • Established a clear, scalable onboarding foundation to support future feature launches and user growth.

Ready to get started?
© JENNSKETCHES
Ready to get started?
© JENNSKETCHES
Ready to get started?
© JENNSKETCHES