Jenna Edgar Product Designer |

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Greenmaker

Date: Feb 2023

0-1 Product, B2C

UX Research, Product Strategy, Gamification, Prototyping

Greenmaker: Reforestation App for Growth

I led the UX/UI redesign of the Greenmaker Reforestation App, transforming it from a low engagement tool into a compelling platform that boosted user activation and retention, directly supporting their mission to rehabilitate war damaged regions in Ukraine.

The existing app suffered from low user engagement, a complex onboarding flow that crippled conversion and offered little reason for users to return, severely limiting its environmental impact. Over an intense 1 day hackathon sprint I led a complete redesign focused on engagement and growth, which secured 3rd place in the #Green4Europe competition and moved the project into incubation.

Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.
Old Homepage
The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.
New Homepage
The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Contribution

Led UX research, defining core user profiles and journey maps to identify critical friction points.
Prototyped a redesigned experience focusing on three key actions: discovering events, logging plants, and tracking impact.
Introduced gamification elements (league tables, reward points) to encourage community and motivation.
Collaborated closely with developers in a rapid design process to ship a cohesive MVP within the tight deadline.

Impact

Reduced onboarding time by 40%, tackling the conversion problem and driving new sign ups.
Encouraged increased user engagement post launch through the introduction of activity tracking and competitive features.
Delivered a winning MVP in 1 day, securing 3rd place out of 9 teams and advancing the project to the incubation stage with N3xtCoder Berlin.
Laid the product foundation for scalable growth, enabling future expansion of reforestation efforts internationally.

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Greenmaker

Greenmaker

Greenmaker

Greenmaker: Reforestation App for Growth

Greenmaker: Reforestation App for Growth

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Old Homepage

The map feature dominated the landing page. It was slow to load and left new visitors confused as to what Greenmaker was for and how they could use it.

New Homepage

The map is now further down the page, and new visitors land on a gorgeous image and messaging that explains what Greenmakers purpose is.

Contribution

Contribution

Impact

Impact

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hello@jennsketches.com

© JENNSKETCHES

Ready to get started?

hello@jennsketches.com

© JENNSKETCHES

Ready to get started?

hello@jennsketches.com

© JENNSKETCHES