Ignis.ie Brand & Website
Branding and website for new startup recruitment agency in Dublin.
About the project
Ignis.ie are a recruitment agency specialising in the architecture and construction sectors. Being a new contender in the Dublin market, Ignis.ie needed to establish themselves with a brand identity to set them apart from their competition.
User Research, UI/UX Design, Prototyping, Usability Testing, Data Analysis, Visual Identity Design, Brand & Marketing Design.
Developing a visual brand
I was initially tasked with creating social media content, but following competitor research it was decided that creating a brand and applying it to a website was needed before we moved into their social presence.
We settled on a visual route which was contemporary, approachable but also professional enough for the more conservative Irish market. Illustrations of abstract structural shapes in bold block colours give the brand a confidence and impact. Roboto was chosen as the headline font for its mixture of both structural lines and human curves.
The client had already written up a document outlining their company values, services they offer and introducing the team. I was tasked with restructuring this content for use on the website.