Dotico Landing Page

Landing page and emails for ecommerce brand.

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About the project

Dotico required a landing page and series of email templates for their social media acquisition journey.

My Role

User Research, UI/UX Design, Prototyping, Usability Testing, Visual Identity Design, Brand & Marketing Design.

The problem

As Dotico products are sold through both Etsy and Redbubble, a landing page was needed for lead generation. Traffic would be coming mostly from social media, and the page's purpose was to encourage onward clicks to these two services. 

The page structure was designed around one of the ecommerce personas that were established for Dotico.

See the prototype here.

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