Cheshire Streetwise Website

Branding and website for community outreach charity.

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About the project

Cheshire Streetwise were in need of a redesign of their website to use as a tool for acquiring volunteers and donations.

My Role

User Research, UI/UX Design, Prototyping, Usability Testing, Data Analysis, Visual Identity Design, Brand & Marketing Design.

The problem

After conducting user research to establish key pain points and develop user personas, it was discovered the existing website didn't properly communicate what Cheshire Streetwise were offering and no clear route for volunteers or donors to get involved.

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Wireframes

After restructuring the architecture of the website, I created low fidelity wireframes to establish the content flow before refining the the visual identity of the brand.

I created a Style Guide which can be seen here.

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